We live in a new age as compared to yesterday. Here's proof of some of our members. I can show you how to do this.
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This is an example of the quality information I give to my subscribers:
"From 2 customers a fortnight ...
to 13 in one week!"
Hi Brett,
We took your advice from your tutorial and I think I applied it right when we came up with this ad. We ran it for two weeks in a local paper around Wendy's hairdressing business. The first week we had 10 new customers and the following we had 13. The ad cost us $108 per week so even if we only did haircuts, no colours etc we would still be making $250+ a week out of it for the week alone. It was in the vicinity of an extra $400.
People love your headline. We changed the background around the WARNING bit the second week making it easier to see. We were getting only 1 or 2 responses a fortnight when we first got into business 7 months ago writing rubbish that other people told us to. It's not to say this ad doesn't need improving, but we're on the right track, the numbers don't lie.
You're right (about most things, mainly) that ad sales people are there to fill space and don't give two figs about your business. How naive we were. At least we were approached about how good things could be at an early junction and we now have the confidence to plan for the future. Who knows, maybe we'll get another salon, we'll be able to get people to come in the door with the right ads.
I check the local papers and mailers and most of our local competitors don't advertise, or conversely the ads are about them, not the customers.
We're going to do what you said with this ad next month, make it bigger and see if it does more or less for us. Test and measure as you say, and the results will become more meaningful. Your idea about making the loyalty card the USP has been telling, with people asking for it at the counter.
We now know that our ads can only be judged as successful if they get the most important thing, customers. If it ain't working it gets the chop, no room for nostalgia, or thinking your ads great, the only opinion that matters is the folks who dial the number or come in the door. After that it's up to us to convince them to keep coming back.
Love your work, and thanks again for your guidance.
Martin and Wendy Jackson
P.S. Here's our new winning advert!
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“The first campaign that I put together after completing Brett’s course had unbelievable success. Within 9 days I had tripled my advertising response and earned an astounding $28,600. Not bad for a $180 outlay!”
David Chettle, Under Construction Personal Training, Qld
“After letterbox dropping to the local area, my walk-in traffic increased by 196%! The best part is, the ad didn’t attract ‘price shoppers’ – instead it pulled people who wanted to pay for extra quality. Inside 8 weeks Brett had added an extra $19,500 a year to my turnover!"
Glenn Binskin, Riverlands Butchery, NSW
“I’ve used copywriters for over 11 years, and Brett is without doubt the best in Australia. One campaign he wrote for me netted my business $33,420 in just 10 days.”
Michael Katsis, Business Opportunity Centre, Vic
“Brett's copywriting ability is simply freakish. He rewrote an old sales letter of mine which had almost stopped working. Within days of Brett turning it into an absolute blockbuster, it was pulling in sales left, right and centre. In fact, over the quietest time of the year in my business... Christmas ... I had a $1600 week! And in 12 years that's never happened before. With this one killer sales letter, I now have a marketing tool which will make me hundreds of thousands of dollars.”
Darren Gaudry, Income Opportunity Centre, Qld
"I had spent hundreds and thousands of dollars on advertising not getting much in return. I've tried radio, tv, press, you name it I've tried them all. However when Fuzz showed me a scientific approach to advertising I thought this was interesting so I gave it go and applied those same principles. Before, my advertising was all about me, now it's all about my customers. Fuzz knows how to tap into someone's head, understands their dreams and desires and creates targeted copy to become more closer to their goals and aspirations." Andrew Stones, Qld
"People make a living in different fields from being a doctor, lawyer, accountant, shopkeeper, cabinet maker and so on. But little did I know how people make money online. It amazes me how people make money from simple ads, receiving calls from people and happy to pay you a fortune for it. Fuzz showed me how he just sent 10 emails and made $500 the next day." John Hall, Vic
"Fuzz generated over a million dollars in sales in two weeks from a single lead-generating classified ad." Rushcrest Pty Ltd, Qld
"We had issues trying to launch a new magazine. Fuzz came up with a brilliant idea. We created a dummy magazine with ads in them and the sales pitch that made the break through was: "Normally when a new magazine is being launched people always remember the first issue. If you come on board with us right now you have a higher chance being recognized than those who come on board later." Employment Queensland, Qld
"It had been 5 years in a row that Cabooluture was experiencing low growth. With the correct marketing stategies Fuzz was able to generate over $100,000 in sales in just one week." Val Morgan Cinema Advertising, Qld